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Priceline rolls out new TV spot with William Shatner
Tags: blog index, priceline,, the negotiator, william shatner

This week, Priceline introduced a brand-new TV spot featuring long-time celebrity spokesman William Shatner. 

The spot, dubbed Lighten Up, features Shatner crawling through air-conditioning ducts and using a highly unusual technique to help a man get over his concern that he can't afford to travel.  The solution to his anxiety -, of course.

Look for the spot on national cable shows.

Ah, what the heck.  If you want to see it now, here it is!