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Priceline named one of New England's Top 25 brands
Tags: blog index, priceline,, protobrand

For the first time, has made the list of the 25 most powerful consumer brands in New England, according to Protobrand, the Boston-based branding firm.

The list is full of household names, including ESPN, Dunkin' Donuts, Reebok Subway and Ben & Jerry's.

To come up with its list, Protobrand interviewed about 400 marketing professionals across the country to rate the companies in these categories - cultural power, brand momentum, distinctiveness, uniqueness, quality, loyalty, admiration and whether experence working with the brand enhances a marketing professional's resume.

The Negotiator would be proud.